Talking Sales, Logistics Solutions & Sports with Tracy Leatherman


We are extremely proud to formally welcome Tracy Leatherman as TRIOSE’s new Vice President of Sales. As we continue to grow, and look to bolster our client roster and expand into new regions, it has become clear that we need someone with Tracy’s enthusiasm and expertise leading our sales team.

Tracy has made an immediate impact on our go-to-market strategy and we’re looking forward to the knowledge and skills he brings that will further enhance new client acquisition and the growth of our sales force.

I recently sat down with Tracy to learn more about him on both a professional and a personal level. Keep reading for our interview with him.

Q: Tell us about your role at TRIOSE.

A: As Vice President of Sales, I’m responsible for new client acquisition, leading the sales team and ensuring they have the support and resources they need to be successful in the field. As a member of the Executive Management Team, I will focus both short- and long-term strategy and organizational planning.

Q: What did you do before coming to TRIOSE?

A: With 20 years of transportation and logistics experience under my belt, I’ve had the opportunity to diversify my sales techniques. Most recently, I served as Vice President of Sales at a smaller logistics management company, Translogistics, in the Birdsboro, PA area. I started off my career at DHL Express, where I held various leadership roles over a 14-year span, including in field sales and corporate and national accounts.

Q: What attracted you to TRIOSE?

A: I attended the Greater Reading Chamber of Commerce’s event for the top 50 local businesses last year and witnessed TRIOSE winning the No. 1 spot, after also seeing them be named to the list in 2014. It made me curious and eager to learn more about the company, so I did some research. Not only was I impressed with the organization itself, but was amazed by the company’s culture. Along with the unique culture, CJ [Joyner] and Ira [Tauber] were also key factors in my decision to come onboard. TRIOSE has a tremendous opportunity in the marketplace and I’m excited to be a part of its future.

Q: What is one thing you want everyone to know about sales? About logistics management?

A: Sales is a demanding career — you are always chasing the next opportunity to acquire a new client. It doesn’t stop and there isn’t much downtime. To be successful in sales, one must have a strong will and thick skin, because there’s typically a lot of rejection and failure before success comes.

As for logistics, a good logistics management company will do more than offer cheap rates. It’s about providing full visibility and control with actionable data in order to improve operational efficiencies, while driving cost reductions associated with logistics processes.

Q: Outside of the office, what do you like to do for fun?

A: I enjoy spending most of my free time with my wife and two daughters. Whether it’s watching their travel sporting events, snowboarding with them or spending time at home, as long as I’m with them that’s my best time. I also love to golf and usually get out on the course with friends a dozen times a year.

Q: What’s your favorite book? Why?

A: While I mostly read business books and trade journals, I recently re-read a book toward the end of last year titled, “The 7 Habits of Highly Effective People” by Stephen R. Covey. It’s definitely my favorite book. The premise is to gain greater insights into how to lead and manage one’s professional and personal life and how to be effective in both.

Q: What is a little known trivia fact about you?

A: I played college basketball for four years as an undergraduate at York College and held the record for consecutive games played [for a brief period of time].

We truly believe that TRIOSE is best-in-class and are proud to have them as our logistics partner.


- Jessica Denney
Corporate Purchasing Manager
Ballad Health

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